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CulturalHeritageOnline: Lavazza Museum

Lavazza Museum


The Lavazza Museum offers total immersion in the culture of coffee: a circular itinerary that traces the history of Lavazza and the coffee supply chain, unpredictable in terms of content, information and interaction methods. A journey through five different thematic areas: Casa Lavazza, the Fabbrica, the Piazza, the Atelier and the Universe. An interactive journey into the world of Lavazza coffee, made special by an interactive cup and the final Coffee Experience.

With over 1100 m2 of layout and 5 rooms, the Lavazza Museum celebrates the birth of Italian espresso, which took place in Turin in 1884, to which the Lavazza family has been linked for 4 generations. History of coffee and the company, production, consumption rituals, communication, sensorial and immersive 360 ​​° experience and the exclusive final Coffee Experience: accompanying the visitor through the Museum, the icon par excellence of espresso according to Lavazza, the interactive cup, which allows you to deepen the themes related to Coffee Design, the production of coffee right from the plantations, up to the Communication linked to the Turin Armando Testa, one of the great Italian masters of advertising.

During the year, educational workshops are active for primary and secondary schools dedicated to the world of coffee, communication and Lavazza history, alongside activities specifically aimed at families. During the local and international events dedicated to high gastronomy, taste and in-depth workshops are organized with the experts of the Lavazza Training Center. The museum plans monthly guided visits to the archaeological area, a site of the 4th-5th century AD. of 1,600sqm brought to light during the excavation of the Lavazza cloud, which was integrated into the block project through a careful recovery and enhancement project.


 



Lavazza Museum
Address: Via Bologna, 32A
Phone: 011 217 9621
Site: https://www.museimpresa.com/associato/museo-lavazza-e-archivio-storico-lavazza/

Location inserted by Culturalword Abco

Lavazza Museum Map


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