La Fleur House

The Art Nouveau style in Turin passes through Casa Fenoglio - La Fleur, one of the most important buildings of this kind in the Piedmontese capital and throughout Italy.

The 4-storey house is located in the Cit Turin district, at the crossroads between Corso Francia and Via Principi d’Acaja, not too far from Piazza Statuto.

In the same neighborhood there are many other art nouveau buildings, including Casa Maciotta and the Palazzo della Vittoria (also known as the dragons).

The house was designed by the engineer Pietro Fenoglio and built between 1902 and 1903 under the influence of the art nouveau wind that arrived in the city on the occasion of the International Exhibition of Modern Decorative Art which was held in the pavilions of the Valentino Park.

The building was to be Fenoglio's studio.

In his intentions, however, this building must have been at the same time a kind of Italian "manifesto of liberty".

Fenoglio lived for a short time in the building which was later sold to the French businessman La Fleur (hence the name of Casa Fenoglio - La Fleur).

The building became internationally famous because Fenoglio wanted not only that the construction faithfully respected the dictates of the Belgian and French liberty style, but that every detail of the building was an exaltation of art nouveau.

The floral friezes on the entire facade, the wrought iron balconies and the splendid polychrome glass window are just some of the examples of this attention to detail.