The Benetton Archive, established at the end of 2009 and integrated into the new multifunctional area of Castrette (Villorba - Treviso - Italy), the Benetton Studios, is a unique space that serves a dual purpose. It acts as the guardian of the historical memory of Benetton, encapsulating the fifty-year heritage of this significant international industrial and commercial entity. Simultaneously, it functions as a workshop for ideas and creativity, where the narrative of tomorrow's history is constructed.
Functions:
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Custodian of Historical Memory: The archive meticulously collects, preserves, and highlights all corporate documentation, reconstructing the inspirations, values, innovations, and milestones of Benetton's corporate history. It embodies the rigor and continual experimentation that have always characterized the Group's philosophy.
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Workshop of Ideas and Creativity: Beyond being a repository, the Archivio Benetton is a dynamic space fostering creativity. It is a place where the history of the future is actively constructed, making it more than just a museum but an interactive space.
Collection Highlights:
- Documentary Archives: Catalogs, advertisements, commercials, posters, shop window displays, periodicals, and more.
- Multimedia Materials: Over 2,500 multimedia materials capturing the dynamic essence of Benetton's history.
- Iconographic Materials: A rich collection of over 178,000 visual materials providing insights into the brand's evolution.
- Fashion Artifacts: The archive houses 12,000 pieces of knitwear, reflecting the evolution of Benetton's design.
Innovation Through History: The history of Benetton's innovation is encapsulated within its Archive. Established in 2009 in the Studios of Castrette, it holds not just documents but the very essence of the brand's evolution.
Access and Purpose: The Archivio Benetton is not a static museum but an active space, accessible upon request to scholars, researchers, and professionals. It serves as an inspirational hub where the past, present, and future of Benetton converge, fostering a dynamic dialogue between history and creativity.
Benetton Archive - Castrette Studios
Address: Via della Cartiera, 1 31050
Phone: 0422 519111
Site:
http://www.benettongroup.comLocation inserted by
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