Giuseppe Borsalino hat museum

Borsalino: a name, a legend. Unquestionably synonymous with elegance, style and refinement, the Borsalino has been one of the many pride of Made in Italy since 1857. In real life as in cinema. Because this brand has gone down in history also thanks to the big screen, just think of Humphrey Bogart's headdress in Casablanca. And I said it all.

The Borsalino brand has been around the world, but its origins are located in a provincial city like Alessandria and are linked to a romantic family history, one that is handed down from generation to generation and that personally make me feel like a magone.

To learn about the history, values ??and developments of the Borsalino company as well as to find out how a hat (not just any one, but a Borsalino!) Is born in Alessandria, the Borsalino Hat Museum was born a few years ago. It is small and the opening hours are not particularly generous (practical info at the bottom of the post), but there is everything you need to make you dream. And once you leave you will have an exaggerated desire to own a Borsalino too!

The museum is housed in what was the exhibition hall of the Borsalino company in the 1920s, the Sample Room: the place where the prototypes of the models, the color samples, as well as the finished products were exhibited. And which today continues to house over 2000 models of hats, neatly displayed in partly original furnishings, accompanied by often very curious and amusing explanatory signs, the result of the historical memory of Giovanna Usuelli, the last of the Borsalinos.

But Borsalino is not just the past. Although it is a brand very rooted in tradition and classic elegance, it has also been able to adapt its style to the needs of contemporary fashion. A section of the museum is dedicated to Borsalino's march towards modernity and what she wants to do when she grows up. The fact, for example, that Borsalino has opened its doors to e-commerce suggests the efforts the company is making to keep up with the times, while continuing to maintain that classic imprint that distinguishes it.

Since the twentieth century, the advent of Borsalino has revolutionized the way of 'dressing' the hat, and therefore the style of wearing it, which has also had great success in the history of cinema.

Map: Giuseppe Borsalino hat museum

vCard Info:

Address: Via Camillo Cavour, 84, 15100
Alessandria (AL) Piemonte
Latitude: 44.908941
Longitude: 8.6158658
Site: http://www.cultural.it/musei/b...

vCard created by: CHO.earth
Currently owned by: CHO.earth

Type: Building
Function: Museum
Creation date:
Last update: 22/12/2020